When I was in college I hurt my shoulder playing football. The doctor told me my injury would most likely require surgery. Devastated, I asked about alternatives.
Miraculously, I was back on the field a few weeks later. Physical Therapy saved my season.
After college, I moved on from football and began working for a series of Bay Area tech companies. I knew I always wanted to find a way to give back to the PT community.
While working full time at Tesla, I started talking with physical therapy practice owners about their successes and challenges.
As an outsider, I can’t say I know what it’s like to be in your shoes. But, the perspective has enabled me to see your work with fresh eyes.
Everyone’s talking about the same big, hairy problems: rapidly declining reimbursements, increased documentation requirements, and mounting competition as hospital systems and POPTS practices eat up referrals.
As a practice owner, you’re worried. And rightfully so, these problems are real.
I’ve noticed, however, that the quickly-changing landscape is quickly dividing people into two groups: those who think the industry’s future beyond their control, and those finding smart new ways to succeed and grow.
What are the winners doing differently? Over the next five weeks, we’ll head behind the curtain to learn from five winning practice owners taking steps to transform their practices.
Tom Dalanzo-Baker of Total Motion PT will share his secrets to treating more patients with less overhead while providing better care and more positive outcomes. He’s got one simple trick to consistently book 10 more visits each week.
Jerry Durham, co-founder of San Francisco Sport & Spine Physical Therapy bets you might be losing a lot of patients in the same surprising place he was. He’s got an engineered solution to share.
Chad Madden looked outside of physical therapy for marketing strategies that have helped attract the kinds of patients that he actually wants to treat. Despite being surrounded by POPTS practices and hospitals, he’s doubled his profit in the last year. Chad runs Madden PT in Harrisburg, PA and is the co-founder of Breakthrough Physical Therapy Marketing.
You’re here reading, learning, and beginning to think creatively about your private practice. I suspect you’re one of the lucky ones, ready to take on the challenges ahead. I just want to take some time to acknowledge you for that.
If you’re ready to join the innovative practice owners thinking creatively about succeeding in this tough environment, enter your email to be notified when each story is released.
Know someone who runs a private PT practice and could benefit from hearing these stories? Please share a link with them.